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In this issue readers
will find:
The Importance of Certification - The NAPS Chairman Speaks Out
Coming Next Month - A Conversation with Robert P. Style, Esq.
Fast Fact - American Life Expectancy Increases... Again
NAPS Certification Immersion Classes - A New Dimension of Certification Prep
Frequently Asked Questions (FAQs): Learning Tapes and Continuing Education
Relevant Research - What are US College Students Studying?
NRCSIP Generates Lots of Interest and Activity
Calendar - Upcoming Events
Message from the Editor - Let Us Hear From You
About The NAPS Credential
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Volume 1, Number 3
October 2006
By Bob Larson, CPC
Can you work in and be successful in the staffing industry and not be certified? The answer is
yes, a fact supported by the number of individuals in our industry who are not certified. So
why certify? Will it approve your abilities? Is it worth the effort to study the laws that
impact the staffing industry and prepare for the certification examination? Will you get a
valuable return on your investment of time and money? The answer is yes to each question.
Those of us who have been in the staffing business for a number of years know that degrees of
success depends on a continuous number of small tasks being done with exacting precision. The
staffing process requires steps beginning with the initial call and is not completed until the
candidate passes the guarantee and we have a satisfied candidate and hiring authority. One
industry trainer divided the process into 30 steps and preaches that the risk of the placement
not happening rises with each step that is not thoroughly performed. Can you make placements
and still skip some steps? Of course, but the more precise you are the better the odds of
deal completion.
Allow me to share a personal experience I had several years ago. I was giving a presentation
before 10-12 human resource professionals and technical vice presidents of a major financial
institution. My sales pitch was on the benefits of sole sourcing their information
technology requirements to our firm. The presentation, although successful, didn't yield
that type of contract. The client continued to use our firm and several other staffing
companies, preferring to spread the work between several sources. I didn't give this sales
presentation much further thought and put it my "good try" folder.
A few months after the presentation I received a call from one the managers who had heard
my presentation that day. This individual, one I had not met personally, told me that he
had remembered my commenting on being certified and having learned the employment laws that
govern the workplace. He added that he was currently facing a situation in his department
and wondered if I could assist. I shared with him some information from the CPC training
manual addressing a national case that very closely paralleled his situation. He took
this information to his legal department who found the information relevant and useful in
the actions they needed to take.
During the following 18 months our firm went on to staff several information technology
positions for this manager and earned gross margins in excess of $250,000 dollars. Would we
have had the opportunity to earn these fees if it were not for certification? I believe
not. Adding that one step to my presentation led to a "big hit" that I never anticipated.
Small steps done with exacting precision is what adds to success in our business.
This type of situation has repeated itself over the years in a number of situations less
dramatic and tangible. The fact that certified staffing professionals enjoy a longer
tenure and experiences higher billings is not a fact that current and prospective CPCs
and CTSs should overlook. The immediate effects of your becoming certified may not be
apparent, but the long term rewards are very likely. To borrow from the MasterCard
commercial we see on television today to answer the value of certification question.
The answer…. "priceless."
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Coming Next Month
A Conversation with Robert P. Style, Esq. on the Legal Climate in the Staffing Industry Today
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Fast Fact - American Life Expectancy Increases…Again
Are you seeing older candidates for either the permanent or temporary positions you are attempting
to fill? If yes, you are witnessing a demographic trend that has been advancing for some time.
If not, prepare to see more older women and men in the future.
The US Centers for Disease Control (CDC) has some information that is certain to affect staffing
professionals now and long into the future. Data recently reported by CDC indicates that a child
born in 2004 will have a life expectancy of 77.9 years. Women still generally live longer than men
(just over five years in the most recent data), and whites tend to outlive blacks, though those
gaps are narrowing. For additional details, go to:
http://www.webmd.com/content/article/121/114175.htm.
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NAPS Certification Immersion Classes - A New Dimension of Certification Prep
One year ago the NAPS Certification Immersion Class was unveiled at the Baltimore conference as a new
dimension of studying the employment laws addressed in the CPC and CTS manuals and preparing
applicants for the examinations. Since then, Certification Immersion Classes have been held in
seven additional locations, in collaboration with state associations and corporate groups, and
169 prospective certificants have been enrolled. Robert P. Style, Esq. and Frank Burtnett, EdD.
serve as the instructors in these classes.
The NAPS Certification Immersion Class has emerged along with self-study and independent study groups as a viable method of studying the respective manuals and "prepping" for the exams. These full day classes are not a substitute for the required manual study, but rather serve to review the critical knowledge points and help participants get into a "comfort zone" with respect to taking the onsite exam which ends the day.
The calendar section of this newsletter lists upcoming NAPS Certification Immersion Classes, and state association and staffing firms interested in sponsoring a future class should contact Conrad Taylor (conrad.taylor@recruitinglife.com) or John Sacerdote (jsacerdote@recuitinglife.com to discuss the prospects of creating a class for future CPCs and CTSs in your association or company.
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Frequently Asked Questions (FAQs): Learning Tapes and Continuing Education
Each edition of The NAPS Credential will answer one or two questions being asked by CPCs and CTSs
as they interface with leaders and the national office. Readers are encouraged to submit
personal questions for consideration.
Question: I find videotapes and audiotapes are valuable learning tool especially as they allow
me to use my available time for professional growth. Can I use these types of experiences to
satisfy the continuing education requirements for my recertification?
Answer: Absolutely. One recent certificant told NAPS that she was using her "drive time" to and
from work to listen to audio tapes on marketing and communication strategies. This kind of
learning is appropriate as long as the subject matter addresses your professional work and is
designed to improve your skills and competencies as a staffing professional. Like a workshop or
conference, keep track of the "training time" and post it on your continuing education log
http://www.recruitinglife.com/download/ceulog.pdf. And keep your eyes on the traffic in front
of you.
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Relevant Research: What are US College Students Studying?
Successful staffing industry professionals must constantly take the pulse of what prospective candidates are studying and how their preparation will influence their entry and movement in the US workforce. New statistics compiled by the National Center for Education Statistics of the US Department of Education tell us something about the diversified studies being undertaken by US undergraduate and graduate students.
Of the 1,400,000 bachelor's degrees conferred in 2003-04, the largest numbers of degrees were
conferred in the fields of business (307,000), social sciences and history (150,000), and
education (106,000). At the master's degree level, the largest fields were education (162,000)
and business (139,000). The largest fields at the doctor's degree level were education (7,100),
engineering (5,900), biological and biomedical sciences (5,200), psychology (4,800), and health
professions and related clinical sciences (4,400). For additional details, go
to: http://nces.ed.gov/fastfacts/display.asp?id=37
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NRCSIP Generates Lots of Interest and Activity
The new created National Registry of Certified Staffing Industry Professionals (NRCSIP), the NAPS
initiative to educate the profession and public about the importance of certification and allow
CPCs and CTSs to post their credentials, received considerable attention following the featured
story in the last edition of The NAP Credential. If you missed that feature and want to learn
more, visit www.nrcsip.com and add your name and credentials to the NRCSIP. Following the NAPS
conference, the association will embark on a national media effort to make the NRCSIP known to the
clients and candidates you serve.
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Message from the Editor -
Have a question about certification or continuing education? Let us know the issues and concerns
that are on your mind and they may become subjects or FAQ materials for future editions of
The NAPS Credential. NAPS would especially encourage you to submit information about CPCs
and CTSs who are making the news and performing outstanding
professional feats. Our goal is to provide news, research and resources that will
help you do a more effective job. Direct any thoughts or
input to: fburtnett@recruitinglife.com.
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Calendar - Events for Current and Future CPCs and CTSs
NAPS National Conference - Building Success Together is the theme of the 2006 national
conference to be held in San Francisco, October 11-14, 2006 at the Hyatt Regency Hotel.
Awaiting you are dozens of professional sessions and an unparalleled opportunity for
you to network with your staffing peers. Go to: www.recruitinglife.com to learn more.
NAPS Certification Immersion Workshops - Your colleagues or staff members who are seeking
their CPC or CTS credential may want to participate in a NAPS sponsored Certification Immersion
Workshop where Bob Style, NAPS Legal Counsel, and Frank Burtnett, NAPS Certification and
Education Consultant, offer instruction in the employment laws affecting the staffing
industry. Upcoming workshops will be held in the following locations:
October 11, 2006 San Francisco, CA (NAPS Conference)
December 1, 2006 Cheshire, CT
Contact John Sacerdote at jsacerdote@recruitinglife.com for
registration information.
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Receipt of The NAPS Credential
This electronic newsletter is distributed monthly to all active Certified Personnel
Consultants (CPCs) and Certified Temporary Staffing-Specialist (CTSs) for whom NAPS has
email addresses. Should you know an individual who is certified and not receiving The NAPS
Credential, tell him or her to go to www.nrcsip.com and post their name and basic contact
information on the National Registry of Certified Staffing Industry Professionals
(NRCSIP). Once their credentials have been verified, that action will automatically
placed them on the monthly distribution list for this newsletter.
About The NAPS Credential
The NAPS Credential is published monthly by the National Association of Personnel Services
for the benefit of staffing professionals who have earned the CPC and CTS credential. The
reference to a product, service or activity or appearance of a web site in The NAPS
Credential does not imply endorsement by NAPS. Any views and opinions are those of sponsoring
organization and may or may not be shared by NAPS.
Direct comments, questions and submissions to fburtnett@recruitinglife.com.
All submissions
will be subject to review by ACA for accuracy, timeliness and relevance to the readership and
may be edited to meet space parameters.
Robert Larson, CPC, Chairman
larson@jobsbl.com
Dan Robitalle, CPC, Immediate Past Chairman
dan@xstaff.com
Conrad Taylor, CPC, CTS, President
Conrad.taylor@recruitinglife.com
John Sacerdote, CPC, CTS, Vice President
jsacerdote@recruitinglife.com
Frank Burtnett Ed.D, Editor
Certification and Education Consultant
fburtnett@recruitinglife.com
NAPS Web site: www.recruitinglife.com
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