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In this issue readers
will find:
Economy Weighing on the Minds of American Workers
CERS Credentials Earned at Training Session in Orlando
Fast Fact - Your Candidates May Have Gone Back to School
Differentiate & Elevate ~ The Case for Improved Employee Retention
Certification Immersion Class Schedule ~ 2009
Sign of the Times: Recession Proof Jobs (Today and Tomorrow)
Welcome ~ New CPCs and CTSs
Advocacy Matters ~ Firm Accreditation
Conference Clipping ~ NAPS Conference
Relevant Research ~ Higher Education Attainment Gains for Americans Have Stalled,
Especially for People of Color
Frequently Asked Questions ~ Using the NAPS Continuing Education Log
Message from the Editor ~ Let The NAPS Credential Hear from You
About The NAPS Credential
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Volume 3, Number 5
November 2008
The economic downturn-turned-recession clearly represents a major source of anxiety for most Americans and has
them behaving differently according to a poll by USA Today and the Gallup Organization. Will the federal
bailout work? How will my standard of living and career situation be influenced by the current economy?
Can I afford to retire? These are just a few of the questions that Americans are asking, ones that are
causing many to pause and consider options and behaviors.
In findings updated on September 30, 2008, one third (33%) of surveyed adults said the economy had already
reached "depression" proportions and nearly three quarters (73%) expect things to get worse before they
improve. The poll examined spending habits, job security and other personal and family issues. Access the
entire story at: http://www.usatoday.com/money/economy/2008-09-28-poll-depression_N.htm
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CERS Credentials Earned at Training Session in Orlando
by Jeff Skrentny, CERS, NAPS Credentialing Chair
NAPS would like to congratulate the most recent eight search/recruiting professionals who successfully
participated in the October 14-15, 2008, two-day NAPS Certified Employment Retention Specialist (CERS)
program at the NAPS Annual Conference in Orlando, Florida. Margaret Graziano of KeenHire served as the
CERS trainer and facilitator. Those earning the credential included:
Brian Courtney, CERS, Courtney Group Inc., Las Vegas, NV
Glynda Finister, CERS, Advantage Human Capital Inc., Beavercreek, OH
Deborah Harper, CERS, Harper Hewes Executive Search, Pittsford, NY
Ed Keil, CERS, Plastic Executive Recruiters, Advance, NC
Kathryn Sheperd, CERS, Focus Agency, Simi Valley, CA
Diane Skullr, CERS, OZ Medical Search Services, Gold Canyon, AZ
Aaron Wandtke, CERS, Executive Staffing Solutions, Worthington, OH
Jeff Wilson, CERS, Key Corporation Services, Fishers, IN
These new certificants join 28 other individuals to form an elite group of 36 professionals in North
America (see list below) to have earned the CERS credential. This corps of search/recruiting
professionals understands their clients are looking for consultants who can give them expertise
and serious consultative advice beyond that involved in the interview and hiring process. CERS
consultants are advancing the concept of providing assistance after placement and throughout the
employee development relationship.
The CERS credential isn’t for everyone. It requires a significant time and capital investment, and
it is not an easy credential to earn or keep. CERS candidates must have already earned their CPC or
CTS designation, the credential that educates one regarding the laws that pertain to the profession.
NAPS believes those earning the CERS designation will be able to provide a unique and extended
service, one that separates them from their competitors and offers an alternative business dimension
and revenue stream.
Should you be interested in joining the ranks of future Certified Employment Retention Specialists
and expanding your work consistent with the direction described above, contact NAPS headquarters
(706-531-0060) to find out the dates and locations of future two-day CERS training programs. Then
do the hard work necessary to join this elite group of CERS credentialed NAPS search/recruiting
professionals.
Individuals Earning the NAPS CERS Credential prior to Orlando Conference:
Lace B. Archibald, Austin, TX
Katrina Bishop, Nashville, TN
Otis Bishop, Nashville, TN
Troy R. Bise, Newman Lake, WA
Candece Bradford, Plano, TX
Dana Brennan, Wixom, MI
Mimi Burns, Wayne PA
Susan Cocchiaro, Paramus, NJ
Thomas M. Crea, Port Coquitlam, BR
Paula Davey, Washington, PA
James Del Monte, Houston, TX
Bill Dompert, Chalfont, PA
Robert Eskridge, Round Rock, TX
Kenneth A. Frey, New Orleans, LA
Janet Girard, Milford, CT
Margaret Graziano, Arlington Heights, IL
Jenifer Greenway, Dallas, TX
Nadia Gruzd, San Diego, CA
Alexis Hall, Phoenix, AZ
Lynden Kidd, Oconomowoc, WI
Robert Krzak, Hinsdale, IL
Robert Kurz, Albuquerque, NM
Nicole LaRoche, Newport News, VA
Hayes M. Milani, Gainesville, FL
Michael A. Ott, Green Bay, WI
Jeff Skrentny, Chicago, IL
Glenn Smith, O’Fallon, IL
Richard F. Yadon, Franklin, TN
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Fast Fact - Your Candidates May Be Going Back to School
Many of candidates for the positions you are advertising may be watching the current economic situation from the
sidelines---that is if you consider going back to school the sidelines. According to the Graduate Management
Admission Council, more than 185,000 candidates for graduate school have taken their GMAT exam to this point in
2008, up 37,000 in just three years. The obvious result is a corresponding rise in the number of applications to
MBA and other educational programs.
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Differentiate & Elevate ~ The Case for Improved Employee Retention
by Margaret Graziano
With a rocky economy, emerging industries on the rise, three generations in the workforce, senior level
leaders on the verge of retirement and a sea of recruiting alternatives knocking at our clients’ doors,
it is time to start thinking about how we as an industry are going to align ourselves as strategic business
partners rather than as transactional service providers.
The Society of Human Resource Management reports that six of the top ten workplace trends are directly
related to talent acquisition, selection and retention. The number one trend to most likely have a major
impact on the workplace is workforce retention, and the most critical HR function effecting business strategy
is staffing/ employment and recruiting.
William Blair, an investment firm specializing in the HR technologies market reports that corporations
are buying performance management programs, succession planning and retention systems and hiring systems
that leverage their ability to hire, retain and grow the right people. Those issues are not separate---they
are looked at as “talent management” and there is no other group of people on the planet better equipped to
empower corporations to solve these problems than people like us, top-tier search professionals who work on
the front lines of talent acquisition, all day, every day.
Some ways you can differentiate immediately is to ask some strategic talent mindset questions when you
are prospecting for new clients as well as attempting to reposition yourself with existing ones. Ask about
their retention programs, ask what their employee engagement model looks like, and ask them when they
benchmarked their best performers what they learned. What you will learn by asking these types of questions
is if they have a talent mindset. If they do, you will need to up your game to be their partner. If they
don’t, you might not want their business.
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Certification Immersion Class Schedule ~ 2009
The NAPS Certification Immersion Class schedule has touched 786 staffing professionals since the first
class was held three years ago at the NAPS National Conference in Baltimore, MD. Taught by Bob Style
and Frank Burtnett, the CIC is responding to the needs of prospective CPCs and CTSs who wish to have
a review of the employment law in preparation for the certification exams that are administered at
the end of each class. To date, 760 individuals (96.6% exam pass rate) have earned their CPC or CTS
via the CIC route.
Many CICs are sponsored by state associations and held in conjunction with state conferences.
Any affiliated group wishing to arrange a CIC in 2009 should contact, John Sacerdote, NAPS Vice
President, at jsacerdote@recruitinglife.com
or 860/243-0811. John can discuss host responsibilities and examine dates with prospective
sponsors---the first steps to scheduling a CIC in your state, community or firm. Following
are the CIC dates that have already been put on the 2009 calendar:
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2009 Date
March 17th
April 2nd
April 21st
April 23rd
April 29th
September 30th
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Site
Wisconsin (Site TBA)
Houston, TX
Wisconsin
Mohegan Sun Resort & Casino
Chicago, IL
Las Vegas, NV
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Sponsor
WAPS
TAPC
WAPS
NEAPS
NAER
NAPS Conference
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Larger staffing and temporary staffing firms and groups of firms can also arrange to have a CIC
offered on location in their city or as a part of their educational events. Watch this newsletter and
future NAPS email blasts for additional information and join the ranks of those using the Certification
Immersion Class as their route to certification.
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Sign of the Times: Recession Proof Jobs (Today and Tomorrow)
The current economic crisis finds many staffing professionals in varied settings helping candidates
answer career and sometimes lifestyle questions. Will I find a job a satisfying job, one consistent
with my experience and preparation? Will the recession affect my career and standard of living? Should
I transition to a career that offers more security? CareerBuilder.com, one of many organizations
examining work and the economy, offers the following fields as being the most recession proof:
• Education
• Energy
• Environmental sector
• Health care
• Security
As economists and business analyst debate whether we are in the beginning or middle of a recession,
Money Magazine recently posted a list of the careers with the best combination of pay and expected
growth over the next ten years:
1. Financial adviser - 47% growth rate - $74,000 median income
2. Software program manager - 29% growth rate - $103,000 median income
3. Database administrator - 29% growth rate - $77,000 median income
4. Physical therapist - 27% growth rate - $67,000 median income
5. Physician’s assistant - 25% growth rate - $84,000 median income
6. Environmental specialist - 25% growth rate - $53,000 median income
7. Hydrologist - 24% growth rate - $59,600 median income
8. College professor - 23% growth rate - $79,000 median income
9. Certified public accountant - 18% growth rate - $64,000 median income
10. Teacher - 12% growth rate - $48,000 median income
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Welcome ~ New CPCs and CTSs
NAPS would like to welcome all new CPCs and CTSs to the ranks of the certified staffing industry
professionals. These men and women earned their NAPS certification during the July through September
period. Check out the list below and see if you recognize the names of any friends or business
associates. A personal note or email of congratulations regarding their certification achievement
might be in order.
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Certified Personnel Consultants
Janet Allen (TX)
Casimer B. Aiseika (NJ)
Arthur A. Andre (OH)
Leslie Archer (NC)
Dave Ault (OH)
Nancy Betts (OH)
Carolyn Boyer (GA)
Les Clem (KY)
Nubia Clem (KY)
Andreas P. Codispoti (OH)
Brian W. Courtney
Thomas A. Egner, Jr. (OH)
Idelisa Figueroa (PR)
Cynthia L. Fischer (VA)
James D. Folger (OH)
David Folkman (PA)
Alison M. Force (NJ)
Glen Gardner (OH)
Natalie Gdula (OH)
Angela George (OH)
Christopher Goldstein (OH)
Ed Hallyburton (NC)
Maria Holupka Cohen (PA)
Evelyn P. Hronec (OH)
Julie Irving (VA)
Matthew T. Kenefic (PA)
Katina Kill (OH)
Jennifer E. Kleffman (PA)
Jeff Kristoff (OH)
Kelly N. Laudadio (TX)
Lauren Lewis (TX)
Sheri L. Longacre (DE)
Theresa Mahedy (NJ)
Bob Martin (DE)
Eleanor B. Meekins (OH)
Steven Mickus (PA)
Mary Beth Montgomery (KY)
Jodi M. Morgan (TX)
Mark Morris (OH)
Bernie Nutter (OH)
Barbara Peterson (NJ)
Scott Pilkington (TN)
Jennifer M. Prestenbach (LA)
Karen N. Price (OH)
Howard Rush (NC)
Stephanie Schaffner (TX)
Gregg S. Sermarini (DE)
Leans Staton (OH)
Paul Sturgeon (OH)
Oona Temple Lucienne (OH)
Karin Warner (OH)
Bill Webb (PA)
Robert Weiss (OH)
Leslie A. Wray (OH)
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Certified Temporary Staffing-Specialist
Sean Alloway (NC)
Joanne Altieri (NC)
Betsy Anthony (SC)
Nicole Bauer (ME)
Martina Celestine (AL)
Mary Lou Childress (TX)
Mary Ann Cummings
Jennifer M. Doyle (NJ)
Anne-Marie E. Dunbar (OH)
Caitlyn M. Grady (NJ)
Beth Hammond (TX)
Joslyn M. Hannon (TX)
Chelsea Hasha (TX)
Melanie Hudson (SC)
Peter A. Jellie (ME)
Cynthia Jennings (TX)
Sara Labato (TX)
Justine Larson (WI)
Colleen McCowen (WI)
Jessica McKillop (PA)
Damon Monteferrante (NJ)
Carrie Music (MI)
Norma T. Olvera (NC)
Kyle Porter (GA)
Katie K. Sechrist (TX)
Brad Smiles (MI)
Chris Smith (ME)
Tiffany Strader (VA)
Lindsay M. Sweeney (PA)
Linda Carter Smoak (NC)
Michele Stone (VA)
Oscar Ugas (NC)
Eric Von Villas (TX)
Evelyn Ruiz Voysey (WI)
Cecile Webster (TX)
Ashley Wills (NC)
Janine Williams (NE)
Wendy D. Wilson (TX)
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Advocacy Matters ~ Does Your Web Site Tell Visitors You’re Certified?
How well does your web site tell prospective candidates and clients that you have earned NAPS certification
and that you perform you role as a staffing professional in accordance with the NAPS Standards of Ethical
Practice and certification program rules? Don’t miss this incredible opportunity to promote your CPC, CTS
or CERS credential and tell your publics about your achievements.
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Conference Clipping ~ NAPS Conference, Las Vegas, NV, October 1-3, 2009
Las Vegas has been pushing the theme---“What happens in Las Vegas---Stays in Las Vegas” as a
part of it’s tourism program, telling visitors to come, let their hair down, have a good time
and then return home. NAPS is holding it’s 2009 national conference at the Red Rock Resort in
Las Vegas on October 1-3 and taking a different view.
NAPS believes that what you learn in Las Vegas should not stay in Las Vegas. Take it home to
your candidates and clients and infuse this new knowledge into your daily practice. Further,
share each learning and networking experience the NAPS conference affords you with your staffing
colleagues, resulting in extended benefit to your firm and business. Mark October 1-3, 2009 on
your calendar now and watch www.recruitinglife.com later in the year when the association begins
a series of informational announcements about speakers, programs and special events.
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Relevant Research ~ Higher Education Attainment Gains for Americans Have Stalled, Especially for People of Color
According to a new report from the American Council on Education (ACE), the gains in college degree
attainment made by young adults in the United States over the past half century have stalled, and for
many people of color, the percentage earning degrees has receded. The Minorities in Higher Education
2008 Twenty-third Status Report also reports that high school diploma attainment among racial groups
is widening.
With respect to high school completion, the report states the rate for African Americans remained
"relatively flat" (at about 76 percent) over the past two decades. Hispanics, even with some
improvement, continued to have the lowest rate (68 percent) among all racial and ethnic groups,
while Asian Americans had the highest rate (about 91 percent).
Details: http://www.acenet.edu/AM/Template.cfm?Section=Press_Releases2...
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Frequently Asked Questions ~ Answers to Your Questions and a Few You May Not Have Thought Of
Each edition of The NAPS Credential will answer one or two questions being asked by current and prospective
CPCs, CTSs and CERSs as they interface with the NAPS national office.
Question: I find that I’m not doing a very good job of keeping track of my continuing education
experiences and fear that I won’t have the proper amount when NAPS asks for my records? Any thoughts on
how I might do a better job?
Answer: If you go to http://www.recruitinglife.com/download/ceulog.pdf, you will find the
NAPS continuing education log in pdf form that you can download. Keep this long your desk or planner or
give it to a support staff member who can help you monitor your continuing education progress. On that
log, list all in-house training programs, conferences, seminars and the myriad other continuing
education activities NAPS will allow you to experience and receive credit. If you have a question
about whether something will count or how much time it is worth, send an email to describing the
activity and time you spent involved to Dr. Frank Burtnett at fburtnett@recruitinglife.com and he will
provide the answer.
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Message from the Editor - Let The NAPS Credential Hear from You
Have a question about certification or continuing education? Let us know the issues and concerns that
are on your mind and they may become FAQ subjects for future editions of The NAPS Credential. NAPS
encourages readers to submit information about CPCs and CTSs who are making the news and performing
outstanding professional feats. Our goal is to provide news, research and resources that will help
CPCs and CTSs do a more effective job. Direct comments and input to:
fburtnett@recruitinglife.com.
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About The NAPS Credential
Copyright © 2008. This electronic newsletter is distributed to all active Certified Personnel Consultants
(CPCs), Certified Temporary Staffing-Specialist (CTSs) and Certified Employee Retention Specialists
(CERSs) for whom NAPS has email addresses. Should you know an individual who is certified and not
receiving The NAPS Credential, tell him or her to go to www.nrcsip.com and post their name and basic
contact information on the National Registry of Certified Staffing Industry Professionals (NRCSIP).
Once his/her credentials have been verified, the individual will be automatically placed on the
distribution list for this newsletter.
The reference to a product, service or activity or appearance of a web site in The NAPS Credential
does not imply endorsement by NAPS. Any views and opinions are those of sponsoring organization and
may or may not be shared by NAPS. Direct comments, questions and submissions
to fburtnett@recruitinglife.com. All submissions will be subject to review by NAPS for accuracy,
timeliness and relevance to the readership and may be edited to meet space parameters.
Carol Wenom, CPC/CTS, Chairman
carol.wenom@whitcos.com
Conrad Taylor, CPC/CTS, President
conrad.taylor@recruitinglife.com
Jeff Skrentny, CERS, Credentialing Committee Chairman
AskJeff@JeffersonInc.com
John Sacerdote, CPC/CTS, Vice President
jsacerdote@recruitinglife.com
Robert P. Style, Esq., NAPS Legal Counsel and CPC/CTS Manuals Author
rpstyle@sprynet.com
Frank Burtnett, EdD., Editor
Certification and Education Consultant
fburtnett@recruitinglife.com
Members of the NAPS Credentialing Committee
Ted Angelus, CPC, The Tuttle Agency
theo@tuttleagency.com
Paula Davey, CERS, Staff Masters, Inc.
PBDavey@staffmastersinc.com
Lyndon Kidd, CERS, Next Iteration
Lynden@NextIteration.net
Scott Mitek, CPC, The Tuttle Agency
SMitek@tuttleagency.com
Don Richard, CPC, Mountain Limited
drichard@mountainltd.com
Richard Yadon, CERS, Health Careers Professionals
richard@healthcareerprofessionals.com
National Association of Personnel Servcies web site:
www.recruitinglife.com
National Registry of Certified Staffing Industry Professionals web site:
www.nrcsip.com
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