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Volume 4, Number 4
July/August 2009
By Frank Burtnett, Ed.D.
Are you a staffing professional wondering what value holding a Certified Personnel Consultant (CPC),
Certified Temporary Staffing-Specialist (CTS), Physician Recruiting Consultant (PRC) or Certified
Employee Retention Specialist (CERS) might mean to your status in the industry? Are you an active
NAPS certificant wondering if the credential you earned was worth the energy, time and cost you had
to expend to achieve it? As an educational consultant, I have had the opportunity to work with a
number of different certification and credentialing programs and examine their importance in the
U.S. workplace.
Certification has a positive effect on the professional
Call it your professional demeanor or that “swagger” that you develop and then overtly express, but
certified individuals are known to have a confidence in their knowledge and skills, one that affects
the way they go about their daily work. That confidence is often translated into improved performance
and productivity and is seen as a deterrent to “burn out.” In some fields like engineering and nursing,
certified professionals have been cited being more satisfied with their work, a factor that leads to
improved retention. The certificate on the wall is a visual symbol of one’s commitment to professionalism.
Certification is a measure of professionalism and ethics
Linked to their certification achievements is an implied understanding that those awarded NAPS
certification will practice their profession in accordance with certification program rules and
industry generated ethical standards. Since 1995, NAPS has promoted continuing education as a
program rule and asked all certificants to “refresh” their personal and professional skills at
regular intervals. Further, all NAPS certificants must abide by the ethical conduct developed by
their professional peers and advanced by the association. Compliance with these rules and adherence
with the standards become another measure of professionalism.
Certification is a consumer statement by the staffing firm
A staffing firm that promotes certification is telling candidates and clients that it set the bar
just a little higher than its competition. The presence of certified individuals in a staffing
firm is an indication that ownership supports NAPS professional and ethical standards. The firm’s
certified staff members have studied the relationship of the law to employment and are positioned
to function within those legal boundaries. Certification becomes an objective, measurable
distinction when “due diligence” tests are applied by the consumer.
Certification represents a public education opportunity
Ever have anyone ask you what those letters behind your name mean? The inquirer is giving you an
opportunity to educate them about the staffing industry’s oldest and most respected professional
certification program. For nearly a half century, the National Association of Personnel Services
has emphasized the importance of staffing professionals working in accordance with the laws of
the land in providing services to candidates and clients. NAPS has built an industry training
and certification program around that knowledge. By educating the public, you are telling then
what they are getting when they work with a certified staffing professional.
In summary, certification matters to you, to your firm or and to your candidates and clients.
Don’t wonder if you should become certified? Don’t wonder if getting certified was worth achieving.
If you want to wonder about something, wonder if have lost candidates or clients to your peers who
have those certification letters behind their name.
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Community Colleges to Play Larger Role in Employment and Training
Citing the importance of aligning education and jobs as a vital part of the revitalization of the U.S.
economy, the Obama administration has called for new and expanded initiatives at the nation’s community
colleges and greater access for students seeking training or retraining. Speaking in July at Macomb
Community College in Michigan---a state hit hard by the current recession---the President outlined a 10
year plan that would increase postsecondary education graduation rates and more effectively prepare
students for the contemporary workforce. Details of the plan are presented at the American Association
of Community Colleges (AACC) website.
AACC News Release
http://webadmin.aacc.nche.edu/Advocacy/aginitiative/Pages/default.aspx
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NAPS Certification Immersion Class Schedule ~ Fall 2009
Certification Immersion Classes (CIC) offer a perfect training format for reviewing the study material
contained in the Certified Personnel Consultant (CPC) and Certified Temporary Staffing-Specialist (CTS)
training manuals and getting ready to sit for the respective certification examinations. To date, more
than 800 certificants have used the CIC route to earn certification. Taught by Bob Style and Frank
Burtnett, the CIC polishes off your personal study and takes you down the “home stretch” to your
certificate.
Following are the CICs that are scheduled for the remainder of 2009:
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2009 Date
September 14th
September 18th
September 30th
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Site
Columbus, OH
High Point, NC
Las Vegas, NV (CIC)
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Sponsor
OAESP
NCASP
NAPS Conference
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Have a colleague who would like to participate? Have that individual go to www.recruitinglife.com to
register or contact Carolyn Baker at 706.531.0060.
If you believe there sufficient interest or need (ideally 15-20 participants) in your organization,
firm or network to consider sponsorship of a Certification Immersion Class in your “neck of the woods,”
contact John Sacerdote at 860.243.0811 or jsacerdote@recruitinglife.com and get the ball rolling!
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Worth Reading: Some Health Care Salaries are Resisting Recession
A report in the online edition of Forbes.com in July references a PayScale study pointing to the salaries
that are increasing or holding their own during these recessionary times. Health care careers---with
pharmacists in particular---appear to be the most resilient. The article points to the rising numbers
of baby boomers needing health care and the fact that people do not get less sick during a depression
as contributing factors. Some engineering salaries are also doing well.
Forbes Online article:
http://www.forbes.com/2009/07/16/hot-jobs-pay-leadership-careers-salaries.html?partner=alerts
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Conference Clipping ~ NAPS Conference, Las Vegas, NV
The Red Rock Resort in Las Vegas, Nevada will play host to the national conference of the National Association
of Personnel Services, September 30-October 3, 2009 and a great program is taking shape. Combine the opportunity
to learn from the “best and brightest” and network with one’s staffing industry peers from across the industry
and you have a winning formula that demands your participation. And don’t forget the fantastic leisure time
amenities and great weather offered by Las Vegas. Go to the website below or contact headquarters at 706.531.0060
to get conference information and registration details.
Conference details:
http://www.recruitinglife.com/annualconference/2009/about.cfm
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Relevant Research ~ Magazine Reports Degrees Awarded to Minority Students
Hoping to add diversity to your applicant pool? Want to know the colleges and universities that are awarding
the largest number of degrees to students of color? The answers to these and other questions can be found in
Diverse: Issues In Higher Education magazine’s two special reports (associate degree, undergraduate degree).
Diverse website:
http://www.diverseeducation.com/top09/top100listing.html
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Welcome ~ New Certificants
NAPS would like to welcome 13 new certificants to the ranks of the certified staffing industry
professionals. These men and women earned their NAPS certification during the May/June period.
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Certified Temporary Staffing Specialist (CTS)
Vicki Basko (GA)
Roseanne Eaden (TX)
Erin J. Hoose (MA)
Katie D. Johnson (WA)
Mina M. Prophitt (GA)
James P. Register (GA)
Carolyn Rogers (SC)
Heidi J. Silver (VA)
Emily VanDeWalker (WA)
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Certified Personnel Consultant (CPC)
Mario D. Miranda (FL)
Kim Rasmussen (OR)
Kelly P Wight (ME)
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Physician Recruiters Consultant
Lynden Kidd (WI)
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Certified Employee Retention Specialist
None at this time.
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Frequently Asked Questions (FAQ) ~ Lapsed Certification Reinstatement
Each edition of The NAPS Credential will answer one or two questions being asked by current and
prospective CPCs, CTSs and CERSs as they interface with the NAPS national office.
Question: I have inadvertently allowed my certification to expire---even as I have been actively
pursuing continuing education experiences and maintaining my log. What can I do to become reinstated?
Answer: You have experienced what a number of your professional peers have experienced and NAPS
will work with you to get everything caught up. After the initial steps you have taken to become
certified, we know you take your credential seriously and we prefer to keep you among the ranks of the
certified. Contact Frank Burtnett at fburtnett@recruitinglife.com and explain your personal circumstances
and he will guide you personally through the recertification process.
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Message from the Editor - Let The NAPS Credential Hear from You
Have a question about certification or continuing education? Let us know the issues and concerns that are on your mind
and they may become FAQ subjects for future editions of The NAPS Credential. NAPS encourages readers to submit
information about certified persons and accredited firms who are making the news and performing outstanding
professional feats. Our goal is to provide news, research and resources that will help CPCs and CTSs do a
more effective job. Direct comments and input to: fburtnett@recruitinglife.com.
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About The NAPS Credential
Copyright © 2009. This electronic newsletter is distributed to all active Certified Personnel Consultants
(CPCs), Certified Temporary Staffing-Specialist (CTSs) and Certified Employee Retention Specialists
(CERSs) for whom NAPS has email addresses. Should you know an individual who is certified and not
receiving The NAPS Credential, tell him or her to go to www.nrcsip.com and post their name and basic
contact information on the National Registry of Certified Staffing Industry Professionals (NRCSIP).
Once his/her credentials have been verified, the individual will be automatically placed on the
distribution list for this newsletter.
The reference to a product, service or activity or appearance of a web site in The NAPS Credential
does not imply endorsement by NAPS. Any views and opinions are those of sponsoring organization and
may or may not be shared by NAPS. Direct comments, questions and submissions
to fburtnett@recruitinglife.com. All submissions will be subject to review by NAPS for accuracy,
timeliness and relevance to the readership and may be edited to meet space parameters.
Carol Wenom, CPC/CTS, Chairman
carol.wenom@whitcos.com
Conrad Taylor, CERS, President
conrad.taylor@recruitinglife.com
John Sacerdote, CPC/CTS, Vice President
jsacerdote@recruitinglife.com
Robert P. Style, Esq., NAPS Legal Counsel and CPC/CTS Manuals Author
rpstyle@sprynet.com
Frank Burtnett, EdD., Editor
Certification and Education Consultant
fburtnett@recruitinglife.com
Members of the NAPS Credentialing Committee
Ted Angelus, CPC, The Tuttle Agency
theo@tuttleagency.com
Paula Davey, CERS, Staff Masters, Inc.
PBDavey@staffmastersinc.com
Lyndon Kidd, CERS, Next Iteration
Lynden@NextIteration.net
Scott Mitek, CPC, The Tuttle Agency
SMitek@tuttleagency.com
Don Richard, CPC, Mountain Limited
drichard@mountainltd.com
Richard Yadon, CERS, Health Careers Professionals
richard@healthcareerprofessionals.com
National Association of Personnel Servcies web site:
www.recruitinglife.com
National Registry of Certified Staffing Industry Professionals web site:
www.nrcsip.com
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